Building your Brand
Wyndham Hotel Group's team of marketing experts optimizes brand exposure and maximizes distribution through a multifaceted approach. In addition to the support of subject matter experts in eCommerce and Distribution that work across Wyndham Hotel Group, each of our 19 brands also has a dedicated marketing team focused on generating consumer awareness of and preference.
Strategies and tactics vary depending on the needs of the specific brand and local market, but all are designed to help drive more business through the most profitable channels. Initiatives may include:
- National, Regional and Trade Campaigns
National television, radio, print and online campaigns2; regional co-op marketing programs1; travel trade efforts including GDS advertising1
- Brand Transformation
Development of meaningful identities for each of our 19 brands; Innovative brand pilots that bring unique experiences to guests, aimed at driving repeat business
- Direct, Online and Social
Exposure on top search engines, online travel sites and other online ad networks1; direct marketing including email campaigns1; social media strategies; targeted promotions to drive trial
- PR and Community
Public relations; key sponsorships for target demographics1
eCommerce capabilities can help drive business to proprietary online channels, affording owners a lower cost of distribution.
- Redesigned websites make searching, shopping and booking easier than ever.
- Mobile-optimized websites and apps appeal to mobile savvy consumers.
- "Express Book" lets consumers make same-day or next-day reservations on a mobile device without a credit card.
- In-house online marketing function ensures hospitality expertise and focus on core business
Call Center Support
Offline, call center professionals are available 24/7 and effective call transfer programs for reservations support create an efficient process for both guest and owner.
- Connected to key online travel agents, aggregators and third party referral sites.
- Direct connections to select online partners.
Travel Industry Relationships
Long-standing relationships with Travel Agents and Travel Management Companies facilitate:
- GDS management and advertising opportunities
- Centralized commission processing services
1 Available only for select brands
2 Marketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising
Named one of the best hotel loyalty programs by US News and World Report, Wyndham Rewards is a first-of-its-kind, reimagined hotel loyalty program that’s simple, generous, aspirational, and attainable. Dollar for dollar, Wyndham Rewards’ 52 million members earn more and redeem faster than any other program in the industry. Wyndham Rewards unites your hotel with nearly 8,100 Wyndham Hotel Group hotels around the world, ensuring they keep coming back time and time again. In fact, Wyndham Rewards members spend more and stay more often than non-members, driving a higher room rate in the process.
Visit wyndhamrewards.com to learn more.
Acting as an extension of your sales team, our Corporate Sales Department comprises hospitality professionals located across the globe that provide revenue-building support in key segments:
- Group – meetings, incentive trips, conferences and exhibition (MICE), from corporations, associations and social organizations
- Specialty Market – transportation, sports, government, member benefits, and tour and travel
- Travel – travel management companies (TMC), consortia, tour and wholesale
- Corporate Transient – business travel and relocations
The Revenue Management department is focused on helping properties deliver the right rate at the right time, and provides flexible services that can be tailored to property size, market, and management approach.
All hotels are given access to key industry reporting such as Smith Travel Research's Weekly and Monthly STAR Reports and Travelclick's Price Position reports, and provided with our Central Rate and Inventory Support Program, a basic level of assistance that ensures that rate offers are available for sale across all channels.
Properties can also chose a full-service centralized Revenue Management for-hire service that includes:
- Strategic demand planning
- Competitive rate positioning
- GDS market share analysis
- Inventory management across all channels
- Robust reporting
- Global sales analysis
- Third-party relationship management
News & Events
The Americas Lodging Investment Summit
JW Marriott LA LIVE
January 22 – 24, 2018
Los Angeles, CA
Atlanta Marriott Marquis
March 21-23, 2018
Gaylord National Resport & Convention Center
March 27 - 30, 2018
Oxon Hill, MD
Midwest-Born Brand Positioned for National Growth
PARSIPPANY, N.J. (July 18, 2017) – Further cementing its long-standing position as a leader in the midscale hotel segment, Wyndham Hotel Group – the hospitality giant with an unparalleled portfolio of more than 8,000 hotels globally – today announced plans to acquire the Minnesota-based AmericInn® hotel brand and its management company, Three Rivers Hospitality, from Northcott Hospitality for $170 million.
Wyndham Rewards Goes All-In with Caesars Entertainment, Unites the World’s Top-Ranked Hotel and Casino Loyalty Programs to Create Exclusive Perks for Rewards Members
Status match available starting today; additional benefits coming later this summer including earn and redeem, points transfer and more
Parsippany, N.J. (June 5, 2017) – Wyndham Rewards®, U.S. News & World Report’s top ranked hotel rewards program for 2016-2017, today unveiled a new loyalty partnership with Caesars Entertainment and its award-winning Total Rewards® program with more than 50 million members, upping the ante for members of both programs with a host of industry-leading perks.
It’s Time to Trademark: Wyndham Makes its Mark on Soft Brands with The Trademark Hotel Collection
Hotel giant invites upper-midscale-and-above hoteliers to define their independence
Parsippany, N.J. (June 5, 2017) – Strengthening its position as the true champion for hoteliers in every segment, Wyndham Hotel Group - hospitality giant with an unparalleled portfolio of more than 8,000 hotels globally - today launched a new independent concept for upper-midscale-and-above hoteliers: The Trademark Hotel Collection.