Building your Brand
Wyndham Hotel Group's team of marketing experts optimizes brand exposure and maximizes distribution through a multifaceted approach. In addition to the support of subject matter experts in eCommerce and Distribution that work across Wyndham Hotel Group, each of our 15 brands also has a dedicated marketing team focused on generating consumer awareness of and preference.
Strategies and tactics vary depending on the needs of the specific brand and local market, but all are designed to help drive more business through the most profitable channels. Initiatives may include:
- National, Regional and Trade Campaigns
National television, radio, print and online campaigns2; regional co-op marketing programs1; travel trade efforts including GDS advertising and Travel Agent programs1
- Direct, Online and Social
Exposure on top search engines, online travel sites and other online ad networks1; direct marketing including email campaigns1; social media strategies; targeted promotions to drive trial
- PR and Community
Public relations; key sponsorships for target demographics1
eCommerce capabilities can help drive business to proprietary online channels, affording owners a lower cost of distribution.
- Redesigned websites make searching, shopping and booking easier than ever.
- Mobile-optimized websites and apps appeal to mobile savvy consumers.
- "Express Book" lets consumers make same-day or next-day reservations on a mobile device without a credit card.
- In-house online marketing function ensures hospitality expertise and focus on core business
Call Center Support
Offline, call center professionals are available 24/7 and effective call transfer programs for reservations support create an efficient process for both guest and owner.
- Connected to key online travel agents, aggregators and third party referral sites.
- Direct connections to select online partners.
Travel Industry Relationships
Long-standing relationships with Travel Agents and Travel Management Companies facilitate:
- GDS management and advertising opportunities
- Centralized commission processing services
1 Available only for select brands
2 Marketing campaigns differ among brands. Some brand marketing campaigns may not utilize television, radio, print and/or online forms of advertising
Launched globally in May of 2015, Wyndham Rewards is a first-of-its-kind, re-imagined hotel loyalty program that’s simple to understand, easy to use, and that dollar for dollar, lets members earn more and redeem faster than any other program in the industry. The program bucks current industry trends of devalued points and confusing rewards categories and instead offers a generous points earning structure and a flat, free night redemption rate – the first of its kind for a major rewards program. Members earn a guaranteed 1,000 points for every qualified stay and can redeem for a free night at any of over 7,500 hotels globally with just 15,000 points. The program first debuted in May 2008 after four years as the TripRewards® loyalty program and today has more than 40 million members in over 50 countries.
Visit wyndhamrewards.com to learn more.
Acting as an extension of your sales team, our Corporate Sales Department comprises hospitality professionals located across the globe that provide revenue-building support in key segments:
- Group – meetings, incentive trips, conferences and exhibition (MICE), from corporations, associations and social organizations
- Specialty Market – transportation, sports, government, member benefits, and tour and travel
- Travel – travel management companies (TMC), consortia, tour and wholesale
- Corporate Transient – business travel and relocations
The Revenue Management department is focused on helping properties deliver the right rate at the right time, and provides flexible services that can be tailored to property size, market, and management approach.
All hotels are given access to key industry reporting such as Smith Travel Research's Weekly and Monthly STAR Reports and Travelclick's Price Position reports, and provided with our Central Rate and Inventory Support Program, a basic level of assistance that ensures that rate offers are available for sale across all channels.
Properties can also chose a full-service centralized Revenue Management for-hire service that includes:
- Strategic demand planning
- Competitive rate positioning
- GDS market share analysis
- Inventory management across all channels
- Robust reporting
- Global sales analysis
- Third-party relationship management
News & Event
Americas Lodging Investment Summit
JW Marriott Los Angeles L.A. LIVE
January 23-25, 2017
Los Angeles, CA
Atlanta Marriott marquis
March 22-24, 2017
Heroes Welcome at Wyndham Worldwide
Global hospitality company honors all who serve with Company-supported initiatives and programs
Parsippany, N.J. (November 11, 2016) – Wyndham Worldwide (NYSE: WYN) today signed the Statement of Support of the Employer Support of Guard & Reserve (ESGR) at its Parsippany, NJ campus. In a ceremony attended by ESGR officials and Wyndham Worldwide associates, the Company became an official member of the Statement of Support Program, a Department of Defense initiative that aims to increase employer support for military service in the National Guard and Reserve.
Reserved Because They Served: Super 8 Introduces Veteran Parking at Nearly 1,800 Hotels across the U.S. and Canada
World’s largest economy hotel brand celebrates service men and women with new VIP parking and a special 20% discount during the month of November
PARSIPPANY, N.J. (November 10, 2016) – This Veteran’s Day and Remembrance Day, Super 8® is honoring the men and women of our armed services with a lasting commitment by implementing reserved parking spaces for veterans at every Super 8 hotel across the U.S. and Canada.
Loyalty Leader Wyndham Rewards Unveils Industry-Defining Expansion; Redeem Free Nights at 25,000 Hotels, Condos and Homes Globally
Top-rated loyalty program adds 17,000 new redemption options, will connect majority of Wyndham Worldwide’s more than 120,000 property portfolio by late 2018
Parsippany, N.J. (October 26, 2016) – Recognizing guests’ needs to travel differently from trip to trip, Wyndham Rewards today unveiled plans to expand its award-winning program across one of the world’s largest hospitality companies, Wyndham Worldwide, starting with the immediate addition of more than 17,000 condos and homes to the program’s already-impressive, nearly 8,000 hotel redemption portfolio.
Wyndham Rewards - #1 in Best Hotel Rewards Programs 2016-2017
The Wyndham Rewards program caters to leisure and business travelers who visit popular destinations in the United States, Europe, the Caribbean, Asia and Mexico. As a Wyndham Rewards member, you'll earn points when you stay in any of the Wyndham Hotel Group's more than 7,800 properties across several distinctive brands, including Days Inn, Dolce Hotels and Resorts and Wyndham Grand Hotels.
The Wyndham Grand Athens will offer accessible luxury for visitors to the Greek capital from early 2017
ATHENS, GREECE (June 23, 2016) – Wyndham Hotel Group, the world’s largest hotel company based on number of hotels, today announced that accessible luxury is coming to Athens when the Wyndham Grand Athens, the first Wyndham Hotel Group hotel in Greece, opens in the city centre early next year. Travel is the best excuse to enjoy the grand things in life, and Wyndham Grand hotels and resorts offer truly unforgettable travel experiences.
Lifestyle trendsetter announces U.S. expansion with first Florida hotel
PARSIPPANY, N.J. (June 9, 2016) – TRYP by Wyndham, Spanish-born brand and lifestyle hospitality trendsetter, is bringing its unique urban twist to Fort Lauderdale with the TRYP by Wyndham Maritime Hotel, the brand’s first hotel in Florida and third in the U.S.
World’s largest hotel company calls for the democratization of hospitality; repositions iconic brands for the global middle class and millennials
PARSIPPANY, NJ (June 8, 2016) -- Wyndham Hotel Group (WHG), the world’s most diverse and largest hotel company based on number of hotels, today unveiled its vision for the democratization of travel, bringing the hospitality industry one step closer to providing great value and quality experiences at every price point. WHG’s roadmap for the strategic transformation of its iconic brands is aimed at elevating the travel experience for millennials and the diverse global middle class.